Privacy Policy

The Livestock and Meat Commission (LMC) is committed to protecting and respecting your privacy.

Japanese beef, greens and rice bowl

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

The data controller is The Livestock and Meat Commission for Northern Ireland, Lissue Industrial Estate (East), 1A Lissue Walk, Lisburn, BT28 2LU.


We may collect and process the following data about you:

Information you give us

  • You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to receive e mail updates, or enter a competition and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number.

Information we collect about you

With regard to each of your visits to our site we may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platformInformation about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Information we receive from other sources

We may receive information about you from analytics providers and search information providers (such as Google).


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. does not set any cookies to collect personally identifiable information about you. If this should change in the future, we will inform visitors and provide guidance on how to control and delete these cookies.

This site does use third party analytics (Google Analytics) to provide anonymous visitor statistics to enable us to improve the performance of our website. This analytics function sets its own cookie to perform this service. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This information cannot be used to identify who you are and we do not allow Google to use or share our analytics data. The site also uses YouTube cookies and Google Tag Manager.

In addition to this the site also uses a third party re-marketing pixel (Mirror Media) for those who have visited the site to enable re-marketing via display advertising. This means we can reach those who have engaged with the site in the past and can serve relevant ads to them on other websites, across the Internet, with the aim of inviting the user back to engage with other content on


We use information held about you in the following ways:

Information you give to us

We will use this information:

  • For sending out updates on the UK red meat industry, recipes and newsletters about the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme (NIBL FQAS), recipes, NIBL FQAS farmers and retailers who stock NIBL FQAS products
  • To internally administer this website and help us to improve our services
  • To administer any competitions which you may have chosen to enter and to contact you in the case that your entry has been successful
  • To notify you about changes to our service
  • We will not provide your data to any third party source for marketing purposes without your consent
  • In order to perform any contract which we enter into with you
  • To deal with any queries received from you
  • To comply with any legal obligations to which we are subject

Information we collect about you

We will use this information:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer
  • To allow you to participate in interactive features of our service, when you choose to do so
  • As part of our efforts to keep our site safe and secure
  • To make suggestions and recommendations to you and other users of our site about aspects of the NIFQA scheme that may interest you or them

Information we receive from other sources

  • We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

LMC shall process and store all personal information you submit to us in accordance with applicable law and in particular shall ensure it has appropriate security measures in place to guard against the loss, misuse or alteration of the information you provide and shall keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal requirements or in line with our data retention and disposal policy.

If you wish to withdraw consent and unsubscribe from the newsletters that are sent out, there will be an unsubscribe link on all newsletters to allow you to do this.

This privacy policy covers It does not cover external web sites which are linked to this site.

This privacy policy shall be governed by the laws of Northern Ireland.


We may share your information with selected third parties including:

  • Analytics, our appointed advertising agency and search engine providers that assist us in the improvement and optimisation of our site and the organisation and distribution of e mail updates to our subscribers.
  • Government authorities, law enforcement bodies and regulators if required by law to do so.
  • Legal and other professional advisers in order to enforce our legal rights and comply with our legal obligations.

The General Data Protection Regulation gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR. Below is the list of the rights that all individuals have under Data Protection Laws. They do not apply in all circumstances. If you wish to exercise any of them, LMC will explain at the time if they are applicable or not.

  • The right to be informed about LMC processing of your personal data
  • The right to have your personal data corrected if it is inaccurate and to have incomplete personal data completed
  • The right to object to processing of your personal data
  • The right to restrict processing of your personal data
  • The right to have your personal data erased
  • The right to request access to your personal data and obtain information about how we process it
  • The right of data portability
  • The right to complain to the Information Commissioner who enforces Data protection Laws

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy should be addressed to:

Corporate Governance Manager,
The Livestock and Meat Commission for Northern Ireland,
Lissue Industrial Estate (East),
1A Lissue Walk,
BT28 2LU