Follow James’ journey and you’ll learn why it’s such a good source of natural protein, vitamins and minerals. How it’s farmed with the environment in mind. And why the logo guarantees world-class levels of responsible beef farming. He’ll even share some seriously easy and tasty recipes and top tips too.

If you Love NI beef, remember to look out for the NIFQA logo when you’re shopping. It’s good honest food, and it’s your guarantee of responsibly produced, world-class beef.